The value-fashion market in India is evolving rapidly, and we’re seeing more retailers focus on this segment to tap into the younger, price-conscious consumer base. The success of brands like Zudio has given a strong fillip to the apparel market, triggering aggressive entry by several national players. While this signals the growing potential of the sector, it could also become a red flag due to rising competition. To stay ahead, it’s crucial that we differentiate ourselves and deeply understand regional consumer preferences.